Taylor & Francis Ltd Strategic Brand Management and Development Deals

Product Name: Strategic Brand Management and Development

Product Category: Books in Media

Manufacturer: Taylor & Francis Ltd

Product Features :

• No features available.

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development.This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Why compare prices for Taylor & Francis Ltd ?

ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Strategic Brand Management and Development is easy and also can save your hard earned cash when shopping online.

We’re pretty sure that you’ll find the best price for a Taylor & Francis Ltd at ShopMerit.com.