COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - Brand Management
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListBrand Management Product Details:
Product Name: Brand Management
Product Category: Books in Media
Product Features :
- No features available.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level.Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Why compare prices for Brand Management?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Brand Management is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Brand Managementat ShopMerit.com.