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Geoffrey G. Parker Platform Revolution : How Networked Markets Are Transforming the Economyand How to Make Them Work for You Deals

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Geoffrey G. Parker Product Details:

Product Name: Platform Revolution : How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Product Category: Books in Media

Manufacturer: Geoffrey G. Parker

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Product Description :

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model.Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace.It provides the essential guide to unlocking the potential of an economic landscape transformed.

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