COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - The Chief
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListThe Chief Product Details:
Product Name: The Chief
Product Category: Books in Media
Product Features :
- No features available.
'Superb...his pages fizz with character and colour' Dominic Sandbrook, Sunday Times 'Scholarly and very readable' Andrew Lycett, Spectator 'Energetic and hugely entertaining' A.N.Wilson, TLS A definitive and compelling biography of Alfred Harmsworth, 1st Viscount Northcliffe (1865-1922), the greatest press magnate in history, the genius who invented modern popular journalism, and against whom all the other great newspaper proprietors must be measured. By the time of his tragically early death at 57 in August 1922, Northcliffe had founded the Daily Mail and Daily Mirror, and had also owned The Times and the Observer. At one point he owned two-thirds of all the titles on Fleet Street. He laid down the essential features of British popular journalism that we see now. He was a tough and uncompromising businessman, but in The Chief Andrew Roberts puts his ruthlessness and wilfulness in the overall context of a life of visionary business skill, journalistic brilliance, distinguished wartime public service and heartfelt patriotism. From a modest background, growing up on the outskirts of Dublin, by 27 he presided over a magazine empire with the largest circulation in the world. He wanted his readers to know that he was on their side, which they instinctively did. He was proud of his populist approach, saw the importance of appealing to both sexes in his pages, and allowed his editors leeway so long as they understood and followed his vision. The formula he created for the Daily Mail is still world-beating to this day. Based on exclusive access to the Harmsworth family archive, The Chief is a compelling and essential portrait of a man who changed the way we learn about the news, and whose influence still resonates today.
Why compare prices for The Chief?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like The Chief is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a The Chiefat ShopMerit.com.