Taylor & Francis Ltd Cognitive Architecture Deals

Product Name: Cognitive Architecture

Product Category: Books in Media

Manufacturer: Taylor & Francis Ltd

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In this expanded second edition of Cognitive Architecture, the authors review new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, arriving in the world with built-in responses to the environment. Discussing key biometric tools to help designers ‘see’ subliminal human behaviors and suggesting new ways to analyze designs before they are built, this new edition brings readers up-to-date on scientific tools relevant for assessing architecture and the human experience of the built environment. The new edition includes: Over 100 full color photographs and drawings to illustrate key concepts.A new chapter on using biometrics to understand the human experience of place.A conclusion describing how the book’s propositions reframe the history of modern architecture.A compelling read for students, professionals, and the general public, Cognitive Architecture takes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design and plan for it.

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