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Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition Deals
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Waterstones - Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition
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Forundergraduate and graduate courses in strategic management.Apractical, skills-oriented approach to strategic managementIntoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
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