COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Amazon.co.uk - Signs of Life: Why Brands Matter
Product Information:
Waterstones - Signs of Life
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListStephen Bayley Product Details:
Product Name: Signs of Life : Why Brands Matter
Product Category: Books in Media
Manufacturer: Stephen Bayley
Product Features :
- No features available.
Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding.A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained.Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Health & Safety.Ugly, generic packaging for cigarettes will soon be mandatory.Bans on attractive presentation for sugar, alcohol and cars will logically follow.Simultaneously, brands are vulnerable as conventional advertising becomes redundant and younger affluent consumers suffer from consumer fatigue.With Signs of Life Stephen Bayley makes the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk-art.
Why compare prices for Stephen Bayley ?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Signs of Life : Why Brands Matter is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Stephen Bayley at ShopMerit.com.