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Simon Watts Product Details:

Product Name: Doing Q Methodological Research : Theory, Method & Interpretation

Manufacturer: Simon Watts

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This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants.Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction.They then turn to the practicalities of delivering high quality Q methodological research.Using worked examples throughout, the reader is guided through:* important design issues * the conduct of fieldwork * all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

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