Seth Godin The Dip : The Extraordinary Benefits of Knowing When to Quit (and When to Stick) Deals

Product Name: The Dip : The Extraordinary Benefits of Knowing When to Quit (and When to Stick)

Product Category: Books in Media

Manufacturer: Seth Godin

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Every new project (or career or relationship) starts out exciting and fun.Then it gets harder and less fun, until it hits a low point - really hard, really not fun.At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try.The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips.Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.You'll never be number one at anything without picking your shots very carefully.The Dip is a short, entertaining book that helps you do just that.It will forever alter the way you think about success.

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