Product Name: Strategic Social Marketing
Product Category: Books in Media
Manufacturer: Sage Publications Ltd
Product Features :
Product Description :
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including:• A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.
Why compare prices for Sage Publications Ltd ?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Strategic Social Marketing is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Sage Publications Ltd at ShopMerit.com.