COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - Marketing for Tourism, Hospitality & Events
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListSage Publications Ltd Product Details:
Product Name: Marketing for Tourism, Hospitality & Events
Manufacturer: Sage Publications Ltd
Product Features :
- No features available.
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.Simon Hudson is a tourism and hospitality professor at the University of South Carolina.Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Why compare prices for Sage Publications Ltd ?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices , deals and retailer vouchers codes. So comparing prices on Marketing for Tourism, Hospitality & Events is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Sage Publications Ltd at ShopMerit.com.