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Richard A. Krueger Focus Groups : A Practical Guide for Applied Research Deals
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Amazon.co.uk - Focus Groups: A Practical Guide for Applied Research
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Product Name: Focus Groups : A Practical Guide for Applied Research
Product Category: Books in Media
Manufacturer: Richard A. Krueger
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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