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Richard A. Krueger Focus Groups : A Practical Guide for Applied Research Deals

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Richard A. Krueger Product Details:

Product Name: Focus Groups : A Practical Guide for Applied Research

Product Category: Books in Media

Manufacturer: Richard A. Krueger

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Product Description :

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

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