Pearson Education Limited Marketing Strategy and Competitive Positioning Deals

Product Name: Marketing Strategy and Competitive Positioning

Product Category: Books in Media

Manufacturer: Pearson Education Limited

Product Features :

• No features available.

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation. Pearson, the world’s learning company.

Why compare prices for Pearson Education Limited ?

ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Marketing Strategy and Competitive Positioning is easy and also can save your hard earned cash when shopping online.

We’re pretty sure that you’ll find the best price for a Pearson Education Limited at ShopMerit.com.