COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Books
Nicholas (Queen Mary University of London, UK) O'S Marketing the Third Reich : Persuasion, Packaging and Propaganda Deals
Product Information:
Amazon.co.uk - Marketing the Third Reich (Routledge Studies in Fascism and the Far Right)
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListNicholas (Queen Mary University of London, UK) O'S Product Details:
Product Name: Marketing the Third Reich : Persuasion, Packaging and Propaganda
Product Category: Books in Media
Manufacturer: Nicholas (Queen Mary University of London, UK) O'S
Product Features :
- No features available.
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption.Ultimately its concern is with the `engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy.Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time?This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Why compare prices for Nicholas (Queen Mary University of London, UK) O'S ?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Marketing the Third Reich : Persuasion, Packaging and Propaganda is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Nicholas (Queen Mary University of London, UK) O'S at ShopMerit.com.