Nicholas Ind Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion Deals

Product Name: Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion

Product Category: Books in Media

Manufacturer: Nicholas Ind

Product Features :

• No features available.

Your company's workforce is its most valuable asset.It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions".This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review.It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral (R) publication.To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

Why compare prices for Nicholas Ind ?

ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion is easy and also can save your hard earned cash when shopping online.

We’re pretty sure that you’ll find the best price for a Nicholas Ind at ShopMerit.com.