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McGraw-Hill Education - Europe Positioning: The Battle for Your Mind, 20th Anniversary Edition Deals
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Waterstones - Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Product Name: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Product Category: Books in Media
Manufacturer: McGraw-Hill Education - Europe
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
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