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Amazon.co.uk - Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
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Product Name: Realizing Business Model Innovation : A Strategic Approach for Business Unit Managers
Manufacturer: Martin Trapp
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Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average.Business model innovation aims to seize a new opportunity by crafting the right new business model.It offers firms a path back to high returns and profitable growth.However, risk aversion and organizational rigidities may immobilize established industry players.Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices.These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
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