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Jules Goddard Uncommon Sense, Common Nonsense : Why Some Organisations Consistently Outperform Others Deals
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Waterstones - Uncommon Sense, Common Nonsense
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Product Name: Uncommon Sense, Common Nonsense : Why Some Organisations Consistently Outperform Others
Product Category: Books in Media
Manufacturer: Jules Goddard
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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success.For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
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