Product Name: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Manufacturer: Joe Hair
Product Features :
Product Description :
The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training.They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways.In order to facilitate learning, a single case study has been used throughout the book.Changes in the 2nd edition include:an overview of the latest research on composite-based modellingmore coverage of the distinction between PLS-SEM and CB-SEMintroduction of a new criterion for discrimination validity assessmentrevision and extension of the chapter on mediationextended description of moderationa brief introduction to some more advanced techniques
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