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Product Information:
Amazon.co.uk - The Political Marketing Game
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Join Voucher ListJennifer Lees-Marshment Product Details:
Product Name: The Political Marketing Game
Manufacturer: Jennifer Lees-Marshment
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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