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Waterstones - I Know Nigo
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Product Name: I Know Nigo
Product Category: Books in Media
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Straddling the worlds of fashion and hip-hop, Nigo is a giant of streetwear culture. One of the pioneers of the highly influential Harajuku style movement, Nigo is the founder of *A Bathing Ape(R). Currently the creative director of Kenzo and a partner with Pharrell in both Human Made and Billionaire Boys Club/IceCream, he is one of the transformational figures in contemporary fashion, instrumental in translating streetwear trends into modern luxury. He is also well known for being a music producer, and since the 1990s, has collaborated with hit-makers in hip-hop and contemporary music, having worked with Pharrell, Pusha T, Mos Def, M-Flo, the Teriyaki Boyz, and many others. The book is a visual record of the material culture generated by these partnerships. These collaborative goods in limited quantities, emblazoned with logos and slogans are a vital part of why Nigo s designs are so sought after. The same maximalist philosophy is employed in the design of the book, with original character art and all-over graphics integral to the visual narrative.
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