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Gwyneth Moore Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication Deals
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Amazon.co.uk - Basics Fashion Management: Fashion Promotion 02: Fashion Promotion
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Product Name: Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication
Product Category: Books in Media
Manufacturer: Gwyneth Moore
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Fashion Promotion is an inspiring and practical guide to promoting a brand.It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
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