Global Marketing Deals

Product Name: Global Marketing

Product Category: Books in Media

Product Features :

• No features available.

Learn and develop essential skills around core global marketing strategies.Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.Key Features include:A clear structure around the five main decisions marketing executives face in connection to the global marketing processesNumerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real worldEnd-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applicationsUpdated case studies, including new chapter cases on Bumble, Jissbon and WaymoWith cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.

Why compare prices for Global Marketing?

ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Global Marketing is easy and also can save your hard earned cash when shopping online.

We’re pretty sure that you’ll find the best price for a Global Marketingat ShopMerit.com.