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Waterstones - Ego Flip
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Product Name: Ego Flip
Product Category: Books in Media
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To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will inevitably not lead but be led. This important book explores the paradox of self-reference that lies at the heart of leadership – ie, the story of ego. It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead. The author explores the important role that ego plays within individual leaders. It looks at how ego has emerged as a new “meta ego” – the coordinated, collective expression of ego that is polarizing our world today. And through a new leadership manifesto (a set of 8 conscious imperatives that offer a new vision for transcending the ego), the author provides a pathway for leaders to rethink today’s conventions and what great leadership really means.
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