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Dan Jurafsky The Language of Food : A Linguist Reads the Menu Deals
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Waterstones - The Language of Food
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Product Name: The Language of Food : A Linguist Reads the Menu
Product Category: Books in Media
Manufacturer: Dan Jurafsky
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Ketchup began as a fermented fish sauce from China's Fujian province: ke for fermented fish, tchup for sauce.The British were the first to add tomatoes to their anchovy "catsup" in 1817.A century later, Heinz changed the spelling again-and added sugar. In The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews.Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don't have a word for "dessert".Engaging and eclectic, Jurafsky's study reveals how everything from medieval meal order to modern menu design informs the way we drink and dine today.Tuck in!
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