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Amazon.co.uk - Take Their Breath Away: How Imaginative Service Creates Devoted Customers
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Product Name: Take Their Breath Away : How Imaginative Service Creates Devoted Customers
Manufacturer: Chip R. Bell
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A powerful and inventive guide to creating irrationally loyal customers There are a mountain of books about customer service, but very few as provocative and innovative as Take Their Breath Away.This practical book shows how to create and implement cutting-edge, inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization.This ingenious, real-world guide explores a variety of exciting, creative customer experience ideas using examples from remarkable customer-centric organizations.The key to a successful enterprise is value-added service, but the secret to great customer service is surprising customers with a value-unique experience.Take Their Breath Away provides ideas and insights for all who want to create a stunning, mind-blowing customer experience.This is not about "wow;" it's about "whoa!" Chip R. Bell (Dallas, TX) is founder and Senior Partner of The Chip Bell Group, a consulting firm that assists organizations in creating sustainable long-term customer devotion.He has served as a consultant or trainer to such major brands as Ritz-Carlton, Microsoft, and GE.John R. Patterson (Atlanta, GA) is founder and President of Progressive Insights, a Chip Bell Group alliance partner.With over 20 years of leadership experience, his consulting practice focuses on helping organizations create and sustain incredible customer experiences.
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