Product Name: Both Not Half
Product Category: Books in Media
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'Few people write about identity with Jassa's fluency and sincerity. He has been thinking about these issues for half a lifetime, and it shows in everything he does, including his writing. What I've seen of his book has made rethink a bunch of things I thought I had set opinions on, and?I've no doubt that the final book will be revelatory. I can't wait to read it.' - Sathnam Sanghera, author of EMPIRELANDIn 2019, Jassa Ahluwalia went viral with a comedy video of himself speaking Punjabi, a language he has spoken since childhood by virtue of his mixed British-Indian heritage. In an attempt to articulate his sense of self to viewers confused by his white appearance, he originated the hashtag #BothNotHalf - a rewording and a reimagining of mixed identity. This story became the focus of his 2020 TEDx talk and his BBC One documentary - Am I English? - in 2022. Both Not Half has since evolved into a rallying cry for a new and inclusive future, a campaign for belonging in a divided world.
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