COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - Fashion Brand Stories
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListBloomsbury Publishing PLC Product Details:
Product Name: Fashion Brand Stories
Product Category: Books in Media
Manufacturer: Bloomsbury Publishing PLC
Product Features :
- No features available.
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Why compare prices for Bloomsbury Publishing PLC ?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Fashion Brand Stories is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Bloomsbury Publishing PLC at ShopMerit.com.