COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - Better Brand Health
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListBetter Brand Health Product Details:
Product Name: Better Brand Health
Product Category: Books in Media
Product Features :
- No features available.
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.
Why compare prices for Better Brand Health?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Better Brand Health is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Better Brand Healthat ShopMerit.com.