Andreas Mebert Blue Ocean Strategy : How to Create Uncontested Market Space Deals

Product Name: Blue Ocean Strategy : How to Create Uncontested Market Space

Product Category: Books in Media

Manufacturer: Andreas Mebert

Product Features :

• No features available.

In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors?Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse.The authors' creative leap is to suggest one can beat the competition by not competing.Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine.This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic.A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

Why compare prices for Andreas Mebert ?

ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Blue Ocean Strategy : How to Create Uncontested Market Space is easy and also can save your hard earned cash when shopping online.

We’re pretty sure that you’ll find the best price for a Andreas Mebert at ShopMerit.com.