COOKIE SETTINGS
You can always change your preferences by clicking on the "Cookie Settings" link at the bottom of the page. View our Privacy Policy & Cookie Policy for full details.
Product Information:
Waterstones - Advertising in the Digital Age
Don't miss out on future voucher deals, join our voucher alerts to be the first to benefit from these deals!
Join Voucher ListAdvertising in the Digital Age Product Details:
Product Name: Advertising in the Digital Age
Product Category: Books in Media
Product Features :
- No features available.
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Why compare prices for Advertising in the Digital Age?
ShopMerit works with hundreds of UK retailers to provide you with the best possible prices for Books, deals and retailer vouchers codes. So comparing prices on Books just like Advertising in the Digital Age is easy and also can save your hard earned cash when shopping online.
We’re pretty sure that you’ll find the best price for a Advertising in the Digital Ageat ShopMerit.com.