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How to Market Books Paperback – 18 Feb. 2015
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association
Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.
With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.
The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:
- a number of new case studies
- detailed coverage of individual market segments
- checklists and summaries of key points
- several new chapters
- a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
- ISBN-100415727588
- ISBN-13978-0415727587
- Edition5th
- PublisherRoutledge
- Publication date18 Feb. 2015
- LanguageEnglish
- Dimensions15.6 x 2.84 x 23.39 cm
- Print length494 pages
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About the Author
Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.
Product details
- Publisher : Routledge; 5th edition (18 Feb. 2015)
- Language : English
- Paperback : 494 pages
- ISBN-10 : 0415727588
- ISBN-13 : 978-0415727587
- Dimensions : 15.6 x 2.84 x 23.39 cm
- Best Sellers Rank: 1,920,914 in Books (See Top 100 in Books)
- 750 in Public Relations (Books)
- 886 in Market Research
- 3,246 in E-Commerce (Books)
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- Reviewed in the United Kingdom on 3 May 2015The best book out there on marketing books for publishers! The wealth of information in it saves bags of time in research. I'll be using it all the time for my study.