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Introducing Social Semiotics: An Introductory Textbook Paperback – 13 Dec. 2004

4.9 4.9 out of 5 stars 12 ratings

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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading,
Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

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About the Author

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.

Product details

  • ASIN ‏ : ‎ 0415249449
  • Publisher ‏ : ‎ Routledge; 1st edition (13 Dec. 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9780415249447
  • ISBN-13 ‏ : ‎ 978-0415249447
  • Dimensions ‏ : ‎ 17.4 x 1.85 x 24.6 cm
  • Customer reviews:
    4.9 4.9 out of 5 stars 12 ratings

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4.9 out of 5 stars
12 global ratings

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  • Thomas Kryton
    5.0 out of 5 stars Thoughtful and engaging in the writing.
    Reviewed in Canada on 31 December 2018
    Overall a great read and an interesting look at semiotics that isn't overburdened with "art speak."
  • eyetemper
    5.0 out of 5 stars Useful and clear
    Reviewed in the United States on 11 January 2019
    Clear and well-written. Great resource for introducing students to semiotics in general.
  • Laura Flores
    5.0 out of 5 stars The book is in perfect condition
    Reviewed in the United States on 1 September 2019
    It is a brand new book.